For the past eight years, I've had the pleasure of working at Soldo, a B2B fintech company, designing features for their web and mobile products.
My Role
Results
Soldo's applications cater to a diverse range of users, from employees making everyday purchases to managers, administrators, and finance departments overseeing the bigger financial picture.
At Soldo, I embrace a design thinking approach to ensure our products truly resonate with our users. This iterative process prioritizes understanding user needs through various research methods. This might involve user interviews, usability testing, and analysing user data.
By gaining a deep understanding of user pain points and aspirations, we can define the core problems we need to solve. This leads to the ideation stage, where we brainstorm a multitude of solutions.
The next step involves creating wireframes, user flows and prototypes – these are low-fidelity representations of potential solutions. Depending on the problem the best approach can vary. I prioritise efficiency over a fixed process. These design deliverables allow us to quickly test ideas with real users. User feedback is crucial at this stage, as it helps us refine our designs and iterate towards the best possible solution. This iterative cycle – research, ideate, prototype, test – ensures our solutions are not only feasible but also truly user-centric.
Over the years at Soldo, I've tackled a wide range of projects, designing user experiences for both mobile and web applications.
These experiences have encompassed everything from data-heavy tables requiring clear information architecture to crafting interactive elements that enhance usability. I've also explored the power of motion design to communicate essential updates and guide user interactions.
In many ways, a UX designer is like a juggler, keeping multiple elements aloft at once. User needs, business goals, and technical constraints all need to be carefully considered and balanced.
It's also crucial to empathize with the business vision. This means understanding Soldo's goals and objectives, and ensuring that our design solutions align with the company's strategic direction. It's a delicate balancing act, but by fostering open communication with stakeholders, we can achieve a solution that benefits both users and the business.
The final piece of the puzzle is technical feasibility. No matter how innovative or user-centric a design might be, it needs to be grounded in reality. Understanding the technical limitations and possibilities is essential. This allows us to translate design concepts into functional prototypes that can be effectively tested and ultimately implemented.
By mastering this juggling act, we can create truly exceptional experiences that not only delight users but also drive business success.
