Soldo — from start-up to scale-up while designing user-centric experiences

This case study details my experience building and leading the UX design team at Soldo, a B2B fintech company. Discover how I implemented a human-centered design approach to drive product adoption, improve usability across platforms, and contribute to Soldo's impressive growth from startup to scale-up. See how I fostered a collaborative environment to deliver user-centric solutions that met both user needs and business objectives.

A couple of phone with the Soldo mobile app mobile User interface
Personal Project

UX Design Portfolio: From Concept to Execution

This portfolio highlights three distinct projects: a broadband service ecosystem, an AI-enhanced quiz application, and a vendor verification platform. Each demonstrates my ability to rapidly ideate, prototype, and deliver high-quality design solutions across various domains.

A couple of iphones showing 2 different apps, UI layouts, modern slick Interface

Design Systems: from solo mission to team effort

This is the story of how I took a design system from an independent project to a team favourite that boosts efficiency and keeps our projects on track. Explore how it grew beyond buttons and icons into a living document that guides everything we do.

A composition of various UI Design system tokens. Including colours and typography.
Personal Project

Building Geenes.app: A full-stack experience that made me a better designer

This section highlights Geenes.app, a web app I built for designers and developers to generate and manage colour palettes effortlessly. Originally a personal experiment, Geenes has garnered over 32,000 users and acclaim for its accessibility. My role encompassed the entire product lifecycle, from design and development to user interaction. Geenes showcases my full-stack development skills and user-centred approach to building impactful applications

An animated image with the interface of geenes.app. The colour selection changes in real-time all the mock-ups with the colour variations

Leading a team, workshops and communication

This section dives into my shift from hands-on design to leading the design crew. It's all about empowering my team to shine while building bridges across the company. I’ll explain how we established design critiques, championed the design system, and kept the crew happy and growing!

A mic that represents how much communication is important when leading a team.